Manitoba Library Association Posts

The Manitoba Library Association Board of Directors is excited to share our vision, mission, values, priorities, and objectives. The 2026-2030 Strategic Plan is the result of member input and thorough board discussions that took place for the purpose of establishing a clear, unified sense of priorities and direction.

The Manitoba Library Association conducted a membership survey designed to gather input from library workers across Manitoba. A total of 281 respondents shared their perspectives on professional development, advocacy, communication, and membership value, ensuring that the plan reflects the diverse voices of the library community.

Building on this feedback, a strategic planning workshop was held in November 2025 with the Board of Directors and staff, including reflection on previous work, review of mission and vision statements, and facilitated brainstorming to identify key opportunities, challenges, and priorities for the association.

We hope that all people associated with the Manitoba Library Association take some time to review the new Strategic Plan. The vision, mission, values and priorities outlined in this plan will guide future decisions and directions of the Manitoba Library Association.

Scholarships are open to Manitoba students enrolled in Library and Information Studies graduate level programs. Deadline for this year’s scholarship applications is May 4, 2026.

Apply today for one of the following:

Questions can be directed to the Scholarships committee at awards@mla.mb.ca

Communications & Marketing Coordinator
Position Type: Part-time (8 hours/week)
Salary: $25/hour
Location: Remote (Manitoba-based preferred)

Position Summary

The Manitoba Library Association (MLA) is seeking a Communications & Marketing Coordinator to strengthen MLA’s visibility, voice, and member engagement across Manitoba’s library sector.

Reporting to the Executive Director, this role leads the planning and delivery of communications across digital platforms, including the monthly e-newsletter, website, and social media. The Coordinator develops and implements an annual communications plan, monitors engagement metrics, and supports advocacy and awareness campaigns that advance MLA’s strategic priorities and promote the value of libraries in Manitoba.

Key Responsibilities

Communications & Content Development

• Plan, write, edit, and produce MLA’s monthly e-newsletter
• Maintain and update website content to ensure accuracy and accessibility
• Create and schedule social media content aligned with MLA priorities
• Ensure consistent messaging, tone, and branding across platforms

Strategic Communications Planning

• Develop and maintain an annual communications plan aligned with MLA’s strategic goals
• Identify opportunities to promote initiatives, events, partnerships, and member achievements
• Provide creative recommendations to expand MLA’s reach and profile

Member Engagement & Analytics

• Monitor engagement metrics (newsletter, social media, website)
• Identify trends and opportunities to enhance member participation
• Provide brief engagement summaries to inform decision-making

Advocacy & Campaign Support

• Support planning and delivery of advocacy and public awareness campaigns
• Develop clear campaign messaging, calls to action, and digital content
• Track campaign reach and engagement, and suggest improvements

Collaboration

• Work closely with the Executive Director, Program Coordinator, and committees
• Support communications related to events, advocacy efforts, and membership growth

Qualifications

• Experience in communications, marketing, digital media, or a related field
• Strong writing and editing skills
• Experience managing websites and social media platforms
• Experience in nonprofit or membership-based organizations is an asset
• Knowledge of libraries or the library sector is an asset
• Bilingualism (English/French) is an asset

Skills & Attributes

• Highly organized with strong attention to detail
• Creative, proactive, and comfortable proposing new ideas
• Able to work independently and manage multiple priorities
• Strong communication and collaboration skill

How to Apply
Please send your resume and cover letter to execdirector@mla.mb.ca 
Application deadline: Tuesday, March 10, 2026.